RAD is a global leader for telecom access solutions. As an industry pioneer for over 40 years, RAD reliably supplies worldwide communications service providers and critical infrastructure operators with best-of-breed Ethernet access devices, industrial IoT gateways, 5G xHaul, and Operational WAN solutions. Offering always-on connectivity from anywhere, along with data-driven, AI-powered actionable insights, RAD is distinguished for its supply-chain stability, which outsteps the market in delivery times. Founded in 1981, RAD serves as the anchor of the $1.6 billion RAD Group, an umbrella of independent companies that develop diverse networking and data communications solutions.
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Major Pan-European Operator Expands Deployment of RAD’s Service Assured Access Solutions

Will Be Used to Deliver Mobile, Wholesale and Business Services
Jun 17, 2015

A major Western European Tier 1 service provider is now expanding its deployment of RAD’s award-winning Service Assured Access (SAA) solutions. The order is valued at more than $20 million dollars over three years.

The RAD solutions, based on the award winning ETX family of IP and Carrier Ethernet demarcation and aggregation devices, will enable 3G and 4G LTE backhaul with deep network and service visibility. Such capabilities enhance users’ experience and reduce churn while improving operational efficiency. Other applications include the migration of E1 TDM traffic to the packet-switched network, the leasing of fiber bandwidth to competitive service providers that do not have their own access infrastructure and the provisioning of 1GbE and 10GbE Carrier Ethernet business services over both fiber and DSL.

“With the growing challenges of capacity, over-the-top applications and deteriorating revenues from traditional services, service providers must rapidly introduce creative new offerings while increasing operational efficiency and reducing cost,” explains Ulik Broida, Vice President of Marketing and Business Development at RAD. “RAD’s SAA solutions help them increase revenue and lower TCO throughout the service lifecycle,” he continues. “With our comprehensive SAA service lifecycle toolkit, we make it easier for service providers to plan, deploy and maintain resilient services with predictable QoS and better QoE for end users.”

“We see this as yet another acknowledgement of the confidence that service providers have in our Service Assured Access solutions, which have been deployed the world over,” states Franck Darmon, RAD’s Vice President of Sales, Europe. “In this case, the projects in which our ETX demarc devices will be used are at the beginning of their lifecycle,” he notes. “The provider’s plans for the expansion of their Carrier Ethernet services will lead to thousands more units to be ordered in the course of the next several years.”

About RAD

RAD is a global leader in networking edge solutions. As an industry pioneer for over 40 years, RAD reliably supplies communications service providers and critical infrastructure operators in over 150 countries with best-of-breed Carrier Edge, industrial IoT, 5G xHaul, and critical operational network solutions.

RAD co-innovates solutions with customers, offering always-on connectivity from anywhere, In addition to data-driven, AI-powered, actionable insights at a glance. Founded in 1981, RAD serves as the anchor of the RAD Group, an umbrella of independent companies that develop diverse networking and telecom solutions.

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