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Leading Israeli Telecom Group Cellcom Israel Chooses RAD’s Service Assured Access Solutions

Ensure Premium Quality of Experience for Mobile, Fixed-line and OTT TV Services
Jun 30, 2016

Cellcom Israel (TASE and NYSE: CEL) has deployed RAD’s award-winning Service Assured Access (SAA) solutions to boost service quality for its customers.

Cellcom Israel is the largest mobile operator in Israel and also offers fixed-line services. Cellcom Israel has chosen RAD’s performance monitoring overlay solution as an add-on to its existing network to constantly monitor service performance and solve issues before they turn into problems that affect its customers. This allows Cellcom Israel to identify and segment performance degradation for mobile and IPTV services. The solution supports thousands of eNodeBs and provides deep visibility throughout the transport network. Intuitive graphs and reports help Cellcom Israel to quickly take action where and when it is needed.

“We’re operating in a very competitive market, so we were looking for the most advanced, yet field-proven solutions to roll out new services quickly and to ensure top performance for our customers,” explained Ron Shvili, Cellcom CTO and Vice President of Technology and Engineering. “With RAD’s Service Assured Access solutions, we found a rich portfolio that helps us deliver advanced business services and revolutionize the way we monitor and troubleshoot our mobile backhaul infrastructure and TV broadcast network.”

Delivering the Best Customer Experience
“RAD helps us add PM capabilities seamlessly into our network,” stated Baruch Bar, Cellcom Israel’s Head of Access Technology Department. “This allows us to proactively monitor and isolate faults in third-party carriers’ leased lines and our own microwave chains,” he added. “The key decisive criteria for us when selecting RAD were the advanced RADview management tools, RAD’s responsiveness and value for money.”

“Israel’s leading mobile carrier, Cellcom Israel, found that RAD’s SAA solutions fitted its needs,” said Franck Darmon, Vice President of International Markets at RAD. “With its unbeatable performance management suite, RAD’s performance monitoring solution allows Cellcom Israel to offer its customers a high quality service,” he concluded. “Moreover, it also facilitates the quick provisioning of new competitive services.”

About RAD

RAD is a global telecom access solutions and products vendor, enabling service providers and network operators to evolve any service over any network. By allowing mobile, business and wholesale service providers to decouple service evolution from network evolution, we assist them in migrating at a pace that is right for them. They can leverage existing resources and prolong the use of a large variety of their current legacy interfaces and equipment, as well as maintain network and service performance to guarantee user experience.  In addition to providing an economical migration path to network edge virtualization, our Service Assured Access solutions are designed to deliver complete visibility for greater operational efficiency, as well as timing synchronization for LTE/LTE-A and future 5G deployments.

Founded in 1981, RAD has an installed base of more than 16 million units, and works closely with Tier 1 operators and service providers around the globe. RAD is a member of the $1.3 billion RAD Group of companies, a world leader in communications solutions.

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