Marketing Operations Manager

Marketing Operations Manager

Location
Based in our headquarters in Ramat Hachayal, Tel Aviv. Hybrid option twice/week.

Description
Create scalable processes that ensure best practices in lead generation and database management in a fast-paced, deadline- and detail-oriented environment managing multiple projects at once.

Responsibilities

• Own and operate RAD’s marketing technical stack:
  
  • Website & CMS (Drupal)
  • Marketing automation (Hubspot)
  • CRM (MS Dynamics) interfaces with website and marketing automation system
  • Dashboard and reporting (Google Data Studio, Reporting Ninja, Crazy Egg, Hotjar)
  • Automation and integration workflows (Integromat, Zappier)
  • Inbound website conversion (Zoom Analytics)
  • Email marketing (InforUmobile)
  • Video channels (Vimeo, YT)
  • Surveys (Survey Monkey)
• Manage Google Marketing Platform for tracking and measurement, including Google Analytics, Google Tag Manager, Google Optimize, etc.
• Enable marketing campaigns (paid and organic) on social media channels using HubSpot landing pages
• Bring in innovation, introduce new tools and platforms and support their integration within the marketing team
• Manage marketing projects and prioritize marketing tech requirements

This job is for you if you have: 

• 4+ years working in a b2b marketing environment
• Strong leadership skills, deep technical affinity, independent, strong communication skills
• Experience with Marketing Automation platforms (HubSpot is an advantage)
• Experience with CMS platforms (Drupal is a big advantage)
• At least 4 years of experience working with digital tools, data analysis and customer journey tools
• Knowledge in HTML, CSS, Java script
• Excellent English – both written and verbal
• A bachelor’s degree

The following will give you an advantage:

• Experience in the online marketing platforms such as LinkedIn, Google Ads, Facebook and more
• Experience in conversion optimization and UI/UX
• SEO knowledge