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RAD Debuts Distributed NFV with Enhanced Service Assured Access Solutions

Benefits of Virtualization at Customer Premises to be Highlighted at Major Carrier Ethernet & SDN Events in Europe and the U.S.
Sep 17, 2013

RAD announced today that it will be introducing enhanced Service Assured Access Solutions with Distributed NFV at Ethernet & SDN Expo 2013 in New York, at Ethernet World 2013 in Prague and at Broadband World Forum in Amsterdam.

RAD will share with industry leaders its vision of how virtualized functions at the customer premises along with Service Assured Access based on dedicated Layer 2/3 demarcation capabilities will accelerate service deployments and network upgrades, leading to increased revenue opportunities and lower TCO.

“Distributed NFV’s capabilities will broaden the scope of Service Assured Access for Ethernet and IP networks, and, therefore, is the next logical step in its evolution,” Dr. Yuri Gittik, head of strategic marketing at RAD, states. “The notion of NFV architecture being just a centripetal force that relocates functionality from a customer site to the network is not the complete picture,” he continues. “Ideally, virtualized functions should be located where they will be both most effective and least expensive, which means NFV should have the option to return to the customer site,” he explains. “These two virtualization trends should be complementary and not be the networking equivalent of two ships passing in the night.”

Dr. Gittik will be speaking at 4:45 PM on Wednesday, October 2 at the Ethernet & SDN Expo, at the Javits Center in New York. He will address Distributed NFV in a panel discussion titled “Realistic Near-Term and Longer-Term Dynamic Services and Applications Enabled by Carrier SDN and NFV.”

At Broadband World Forum, RAI Center in Amsterdam, Dr. Gittik will appear in a panel session titled “Re-Architecting and Eliminating Complexity in the Network.” The interactive discussion takes place on Wednesday, October 23, and is part of the session Virtualization and the Cloud: Service Agility and Network Virtualization.

At Ethernet World, colocated this year with SDN and NFV, Ilan Tevet, head of the service provider line of business at RAD, will discuss “Working with Old and New Services,” outlining best practices for operationally and financially sound migration to next generation network, as well as for a seamless introduction of new services.

Tevet will be speaking at 2:40 PM on Tuesday, October 1 at Ethernet World at the Clarion Congress Hotel in Prague.

RAD customers include operators and service providers such as Bharti Airtel, British Telecom, CenturyLink, China Mobile, China Telecom, Claro, Deutsche Telekom/T-Mobile, Embratel, France Telecom/Orange, Hutchison, KDDI, KPN, SingTel, SoftBank, Telefónica, Telekom Austria, TeliaSonera, Telstra, Telus, Verizon, and Vodafone.

About RAD

As a global telecom access solutions vendor, RAD is committed to enabling service providers and network operators to evolve any service over any network. By keeping at the forefront of pioneering technologies and engaging in co-innovation with our customers, we strive to help service providers move up the value chain at a pace that is right for them, while offering their end-customers and network operators added value – be it in network edge virtualization and vCPE, industrial IoT, or 5G xHaul. All these are available through our Service Assured Access solutions, which are designed to deliver complete visibility for greater operational efficiency.

With over 39 years of innovation, a significant worldwide presence in over 150 countries and an installed base of more than 16 million network elements, RAD has a proven track record of delivering value and addressing our customers’ needs. RAD is a member of the $1.5 billion RAD Group of companies, a world leader in telecommunications solutions.

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