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RAD’s Service Assured Access Solution Wins Telecom Asia’s Readers’ Choice Award for Broadband Innovation

Dec 10, 2013

RAD’s Service Assured Access solution has won Telecom Asia’s prestigious Readers’ Choice Award for 2013 in the Broadband Innovation category.

The awards recognize the contribution of the top telecom vendors operating in the Asia-Pacific region. The announcement was made in Singapore at the conclusion of the magazine’s annual Insight Summit for senior-level telecom industry executives.

“Given that RAD introduced its Service Assured Access concept to the market only six months ago, winning this award illustrates how rapidly it is being adopted by service providers and how well it is regarded by our industry colleagues worldwide,” states Ulik Broida, the company’s Vice President of Marketing.  

RAD’s Service Assured Access solution was one of 174 that were initially nominated before a shortlist compiled by a panel of judges reduced that list to 69. Voting was then opened to Telecom Asia’s extensive online subscriber base of service providers.

Increases Revenue while Lowering TCO
Service Assured Access has become a “must have” for service providers because it provides complete end-to-end service management over the full variety of deployment modes: Fiber, DSL and SDH/SONET/PDH. “This allows service providers total visibility throughout the network, all the way to the end-user’s premises, enabling them to deliver the most reliable services,” Broida explains. “That, in turn, increases customer satisfaction, decreases customer churn and solidifies the service provider’s reputation as the vendor of choice for Carrier Ethernet enterprise services,” he adds. “Service Assured Access is a proven tool for increasing revenue while decreasing total cost of ownership (TCO).”

Telecom Asia, which is owned by Questex Media, is Asia's leading source of news on the telco industry, providing daily coverage and analysis of trends and developments through its digital media, conferences, publications and research reports.

RAD customers include operators and service providers such as Bharti Airtel, British Telecom, CenturyLink, China Mobile, China Telecom, Claro, Deutsche Telekom/T-Mobile, Embratel, France Telecom/Orange, Hutchison, KDDI, KPN, SingTel, SoftBank, Telefónica, Telekom Austria, TeliaSonera, Telstra, Telus, Verizon, and Vodafone.

About RAD

RAD is a global telecom access solutions and products vendor, committed to enabling service providers to evolve any service over any network using disaggregated architecture (DA). By keeping at the forefront of pioneering technologies and engaging in co-innovation with our customers, we strive to help service providers move up the value chain at a pace that is right for them, while offering their end-customers and network operators added value. RAD’s offering includes the following:

• Disaggregation, automation & virtualization

• Customer edge computing for business and industrial IoT

• Multi-cloud access for smart branch connectivity

• Resilient, service assured application-aware traffic steering

With over 39 years of innovation, a significant worldwide presence in over 150 countries and an installed base of more than 16 million network elements, RAD has a proven track record of delivering value and addressing our customers’ needs. RAD is a member of the $1.5 billion RAD Group of companies, a world leader in communications solutions.

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