RAD is a global leader for telecom access solutions. As an industry pioneer for over 40 years, RAD reliably supplies worldwide communications service providers and critical infrastructure operators with best-of-breed Ethernet access devices, industrial IoT gateways, 5G xHaul, and Operational WAN solutions. Offering always-on connectivity from anywhere, along with data-driven, AI-powered actionable insights, RAD is distinguished for its supply-chain stability, which outsteps the market in delivery times. Founded in 1981, RAD serves as the anchor of the $1.6 billion RAD Group, an umbrella of independent companies that develop diverse networking and data communications solutions.

Contact Us

This information will be used according to our Privacy Policy

Scroll to top of page

You are here


Are you speaking the language of your network customers?

by Sharon Rozov, Marketing CTO
Apr 10, 2022

Networking is our business.  For over four decades, we have been focused on networking products for perfecting network elements, services, and lifecycle to enable CSPs and network operators to build and run multiservice, reliable and cost-effective networks.

Networking is the language we speak – an ever-evolving lingo that we share with industry professionals.

But all this know-how, and nuances, isn’t comprehensible to people who are not involved in the innerworkings of networks. Like your customers.

Business customer goals focus on their organizational productivity. They don’t care, nor should they, about delay variation, packet loss and other network KPIs. Their SLAs should include terminology that is clear to business professionals and corresponds with the way they use your services.

So how are your business customers using their network services? 

RAD is now going beyond its network-centric scope to address this exact question. The idea is to build context that corresponds with customer intent, and switch to terminology that speaks of customer, location, service, and application – in other words, to provide instant access to the customer experience.  That is why our recently launched RADinsight service suite is turning network data into customer-centric, meaningful and actionable insights, via network traffic analysis.

Having instant access to this data will benefit CSPs in multiple ways, from streamlining their workflows and giving real-time inputs to their customers, to offering targeted value add services.

RADinsight gives CSPs visibility into how their customers are using their network. It applies intent-based analytics to user data samples that are passively collected from the EADs in their network, without the need to install additional probes in the service path. We also look at historical data to identify trends and abnormalities, and assign quality scores per customer, location and service.

RADinsight PM (Performance Monitoring), the first launched RADinsight service, is about customer performance monitoring end-to-end. We’ve added a cloud-based portal with a dashboard to quickly detect the source of experience degradation by enabling visibility into the customer’s LAN and cloud services, not only the CSP’s own WAN.  Instead of complex and long fault isolation and troubleshooting processes that negatively affect the service, CSP support and operations teams can now immediately identify the problem, and even allow their business customers to do that themselves.

It’s time to speak the language of your customer to incur substantial savings to CSPs, increase your offering value,  and your overall value as a CSP -  as perceived by business organizations.

The future of networks lies in the ability to drive actionable intelligence by gaining instant insights. RADinsight.

Interested? Check out these fresh resources about RADinsight:

RADinsight PM brochure

RADinsight PM product page






This information will be used according to our Privacy Policy


What would you like to do?