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Roy Chua

Roy Chua


Founder and Principal at AvidThink

[email protected]


AvidThink


Roy Chua is founder and principal at AvidThink, an independent research and advisory service formed in 2018 out of SDxCentral's research group. Prior to co-founding SDxCentral and running its research and product teams, Chua was a management consultant working with both Fortune 500 and startup technology companies on go-to-market and product consulting. As an early proponent of the software-defined infrastructure movement, Chua is a frequent speaker at technology events in the telco and cloud space and a regular contributor to major leading online publications. A graduate of UC Berkeley's electrical engineering and computer science program and MIT's Sloan School of Business, Chua has 20+ years of experience in telco and enterprise cloud computing, networking and security, including founding several Silicon Valley startups.

All Posts by Roy Chua

  • Jul 01, 2019
    The Secret Origins of SD-WAN

    This is the final post in a three-part SD-WAN series by AvidThink on the evolution of SD-WAN, vCPE, uCPE and the emerging importance of the vCPE operating system. 

  • Jun 17, 2019
    The Secret Origins of SD-WAN

    This is the second of a three-part SD-WAN series by AvidThink on the evolution of SD-WAN, vCPE, uCPE and the emerging importance of the vCPE operating system. The first article examined the origins of the vCPE and SD-WAN. This second article focuses on the importance of the vCPE operating system, while the third and final article will discuss the future evolution of the vCPE platform.

  • Jun 03, 2019
    The Secret Origins of SD-WAN

    This is the first of a three-part SD-WAN series on the evolution of SD-WAN, vCPE, uCPE and the emerging importance of the vCPE operating system. In this first article, we'll examine the origins of the SD-WAN with respect to vCPEs and follow with a second article focusing on the vCPE platform; the third and last article will discuss the evolution of the vCPE and SD-WAN.

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