John Marcus has over 25 years of experience researching and analysing technology markets. His current focus areas are IoT and digital B2B solutions in telecom, as well as managed cloud and IT services, particularly in Europe. In his role, he contributes to GlobalData Technology’s Global IT Services research as well as managing the IoT Innovations Tracker. Previously, John was a telecom industry analyst at Probe Research, market intelligence manager at 3Com and U.S. Robotics, and research analyst at Accenture and the investment firm Duff & Phelps.
John is based in Dublin, Ireland, and joined GlobalData in 2013.
IoT’s role in Industry 4.0 isn’t about making connectivity or sensors smarter. It’s about making an enterprise’s operations smarter, integrating advanced control and automation capabilities by connecting industrial assets.