RAD is a global leader for telecom access solutions. As an industry pioneer for over 40 years, RAD reliably supplies worldwide communications service providers and critical infrastructure operators with best-of-breed Ethernet access devices, industrial IoT gateways, 5G xHaul, and Operational WAN solutions. Offering always-on connectivity from anywhere, along with data-driven, AI-powered actionable insights, RAD is distinguished for its supply-chain stability, which outsteps the market in delivery times. Founded in 1981, RAD serves as the anchor of the $1.6 billion RAD Group, an umbrella of independent companies that develop diverse networking and data communications solutions.
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Pace of NFV Depends on How Providers See Benefits, RAD's Yuri Gittik to Tell Carrier Virtualization Conference

Dec 09, 2013

How quickly Network Functions Virtualization (NFV) becomes widespread depends entirely on what benefits service providers perceive in this fast-evolving functionality and how quickly they drive the changes necessary to achieve those benefits.

That is what Yuri Gittik, Head of Strategic Marketing at RAD, will share with the audience at the Carrier Network Virtualization conference here in a presentation Wednesday.

“It is clear that NFV offers advantages to providers such as quicker time to market and revenue for business and consumer services, new network capabilities to fit rapidly changing needs, and lower operating expenses,” according to Gittik. “But which of these benefits, at what timeframe and in what proportion, will be a main driver for service providers remains to be seen.”

Gittik’s presentation is part of the Strategic Leadership Insight Panel on how virtualization will benefit service provider networks in the long term. That session is at 9:20 a.m. Wednesday.

Gittik leads development of RAD's Distributed NFV strategy, which specifically emphasizes locating virtualized functions at the customer premises, not necessarily in data centers or in the network where many in the industry are pigeonholing it. RAD has been contributing to articulate this approach in the ETSI NFV Industrial Standardization Group, the committee developing NFV standards.

“Virtualized functions should be located at the most appropriate places where they will be the most effective and least expensive,” Gittik says. “A service provider should be free to locate NFV in any site, specifically there are often clear advantages to locate this virtualized functionality at the customer premises. These advantages range from economics to performance to the feasibility of the functions and policy conformance.”

RAD announced its Distributed NFV approach in September, as a natural evolution of its Service Assured Access Solutions offerings. The solutions, based on dedicated Layer 2/3 demarcation capabilities, accelerate service deployments and network functionality enhancements, to increase revenue opportunities and lower the total cost of ownership.

RAD customers include operators and service providers such as Bharti Airtel, British Telecom, CenturyLink, China Mobile, China Telecom, Claro, Deutsche Telekom/T-Mobile, Embratel, France Telecom/Orange, Hutchison, KDDI, KPN, SingTel, SoftBank, Telefónica, Telekom Austria, TeliaSonera, Telstra, Telus, Verizon, and Vodafone.

About RAD

RAD is a global leader in networking edge solutions. As an industry pioneer for over 40 years, RAD reliably supplies communications service providers and critical infrastructure operators in over 150 countries with best-of-breed Carrier Edge, industrial IoT, 5G xHaul, and critical operational network solutions.

RAD co-innovates solutions with customers, offering always-on connectivity from anywhere, In addition to data-driven, AI-powered, actionable insights at a glance. Founded in 1981, RAD serves as the anchor of the RAD Group, an umbrella of independent companies that develop diverse networking and telecom solutions.

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