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RAD Upgrades Organizational Alignment to Deliver Greater Value to Customers
RAD, the leading telecom access solutions and products vendor, today announced the formation of two Customer Facing Groups (CFGs). The new groups will consolidate all customer facing functions – Sales and Services – to streamline RAD’s overall sales, delivery and support for customers and partners, based on geographical territories – Americas and International. Both groups will provide boutique-level service to customers and partners, throughout the project lifecycle.
The International group will be headed by Shabtai Koren, who has recently joined RAD. Mr. Koren has over 30 years of experience in Telecommunications. Before joining RAD, he served as CEO for Ness Europe, an IT system integration company, and prior to that he held various senior positions at Amdocs, including Division President and Vice President. He holds a B.SC and M.SC in Computer Science from the Technion Science Institute of Israel.
Udy Kashkash, who has been leading RAD’s North American business since 2016, will head the Americas group.
“The new groups follow our ‘Customer First’ core value,” says Dror Bin, RAD’s President and CEO. “We believe that creating strong synergies between all customer facing functions is necessary to deliver unique value to our customers and partners. I am confident in Mr. Kashkash and Mr. Koren’s ability to lead our customer focused teams and I wish them great success in their new roles,” he added.
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