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Home About RAD News & Events Newsroom Press Releases 2013
June 12, 2013

RAD Tells APAC Service Providers at CommunicAsia: Normalize Your Networks with Service Assured Access

New Solution Provides Comprehensive Offering to Lower Service Provider TCO and Increase Revenue Opportunities


CommunicAsia 2013 will be the venue for the Asia-Pacific premier of RAD’s new Service Assured Access solution. This follows a successful roll-out to service provider customers in North America and Europe. The comprehensive offering features a robust service lifecycle toolkit that is designed to normalize the access network using a vast array of capabilities that go beyond MEF CE 2.0 requirements, and supports multiple deployment mode scenarios over various bearer circuits: fiber, DSL and PDH. Service providers implementing RAD’s Service Assured Access solution will be able to significantly increase their service revenues while lowering all aspects of their operational costs in the access network.

Cost-Reduction and Added-Value Throughout the Service Lifecycle

“RAD’s new Service Assured Access solution gives service providers a multi-faceted lifecycle toolkit covering service turn-up, traffic management, timing synchronization, TDM pseudowire, ongoing performance monitoring, fault management, and various resiliency mechanisms,” states Ilan Tevet, head of RAD’s Service Provider Line of Business. “Each component of the MEF-certified Service Assured Access solution is designed towards cost-reduction and adding value throughout the service lifecycle for retail providers of business Ethernet services, international service providers, wholesale providers, mobile operators leasing backhaul networks, and cloud providers.”

Multiple Deployment Scenarios to Maximize Flexibility

With its rich service lifecycle toolkit, RAD’s Service Assured Access solution can be adapted to different deployment scenarios. “Network build outs typically take place at a varied pace,” Tevet explains. ” Service providers can implement RAD’s Service Assured Access to fit their rollout plans, existing infrastructure, migration plans, and OpEx/CapEx objectives.”

“RAD’s Service Assured Access solution lets them build a complete Carrier Ethernet access network, including smart demarcation and Ethernet service pre-aggregation,” Tevet continues. “They can also use RAD’s Service Assured Access solution to build only a part of the network, for example to facilitate inter-carrier ENNI handoff or to provide smart demarcation, where the edge or aggregation layer is provided by another vendor,” he says. “RAD has vast experience in working with all major metro/core switch and MSAN vendors to ensure interoperability and seamless integration.”

Alternatively, RAD’s Service Assured Access solution provides instant Carrier Ethernet functionality for third-party switches, routers and Ethernet converters using the unique MiNID® – RAD’s miniature NID in an SFP sleeve form factor. “Plugging the MiNID into non-Carrier Ethernet equipment is a fast and easy way to normalize an existing network and enable it with Ethernet OAM capabilities and service demarcation while reusing existing SFP optics and avoiding unnecessary network forklifts,” Tevet notes.

“Our research shows worldwide revenue for business Ethernet services is projected to exceed $45 billion by 2016,” adds Erin Dunne, Director of Research Services at Vertical Systems Group. “Management tools are an increasingly critical element for service providers to meet this demand and deliver scalable services efficiently.”

“Every customer and prospect we have spoken to has repeated the same basic mantra: We want a solution that will cut our costs and increase our revenues,” RAD’s Tevet concludes. “RAD’s Service Assured Access solution does just that.”

CommunicAsia 2013, which is being held at the Marina Bay Sands in Singapore, runs from June 18-21.

RAD customers include operators and service providers such as Bharti Airtel, British Telecom, CenturyLink, China Mobile, China Telecom, Deutsche Telekom/T-Mobile, Embratel, France Telecom/Orange, Hutchison, KDDI, KPN, SingTel, SoftBank, Telefónica, Telekom Austria, TeliaSonera, Telstra, Telus, Verizon, and Vodafone.

About RAD

RAD is a global telecom access solutions and products vendor, helping service providers get SDN/NFV access while keeping existing network operations and service assurance. For mobile, business and wholesale service providers, we provide an economical migration path to network edge virtualization. In addition, our Service Assured Access solutions are designed to deliver a competitive edge with complete visibility of network and service performance for greater operational efficiency, as well as timing synchronization for LTE/LTE-A and future 5G deployments. Founded in 1981, RAD has an installed base of more than 15 million units, and works closely with Tier 1 operators and service providers around the globe.

RAD is a member of the $1.3 billion RAD Group of companies, a world leader in communications solutions.

   
 

Dana Kaplan
Content Manager and Marketing Editor

RAD Data Communications
24 Raoul Wallenberg St.
Tel Aviv 69719, Israel
Tel: 972-3-645-8174
Fax: +972-3-6498250
e-mail: dana_k@rad.com

 
Ilan Tevet
Vice President of Marketing and Business Development