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Home About RAD News & Events Newsroom Press Releases 2013
September 17, 2013

RAD Debuts Distributed NFV with Enhanced Service Assured Access Solutions

Benefits of Virtualization at Customer Premises to be Highlighted at Major Carrier Ethernet & SDN Events in Europe and the U.S.


September 17, 2013 – RAD announced today that it will be introducing enhanced Service Assured Access Solutions with Distributed NFV at Ethernet & SDN Expo 2013 in New York, at Ethernet World 2013 in Prague and at Broadband World Forum in Amsterdam.

RAD will share with industry leaders its vision of how virtualized functions at the customer premises along with Service Assured Access based on dedicated Layer 2/3 demarcation capabilities will accelerate service deployments and network upgrades, leading to increased revenue opportunities and lower TCO.

“Distributed NFV’s capabilities will broaden the scope of Service Assured Access for Ethernet and IP networks, and, therefore, is the next logical step in its evolution,” Dr. Yuri Gittik, head of strategic marketing at RAD, states. “The notion of NFV architecture being just a centripetal force that relocates functionality from a customer site to the network is not the complete picture,” he continues. “Ideally, virtualized functions should be located where they will be both most effective and least expensive, which means NFV should have the option to return to the customer site,” he explains. “These two virtualization trends should be complementary and not be the networking equivalent of two ships passing in the night.”

Dr. Gittik will be speaking at 4:45 PM on Wednesday, October 2 at the Ethernet & SDN Expo, at the Javits Center in New York. He will address Distributed NFV in a panel discussion titled “Realistic Near-Term and Longer-Term Dynamic Services and Applications Enabled by Carrier SDN and NFV.”

At Broadband World Forum, RAI Center in Amsterdam, Dr. Gittik will appear in a panel session titled “Re-Architecting and Eliminating Complexity in the Network.” The interactive discussion takes place on Wednesday, October 23, and is part of the session Virtualization and the Cloud: Service Agility and Network Virtualization.

At Ethernet World, colocated this year with SDN and NFV, Ilan Tevet, head of the service provider line of business at RAD, will discuss “Working with Old and New
Services,” outlining best practices for operationally and financially sound migration to next generation network, as well as for a seamless introduction of new services.

Tevet will be speaking at 2:40 PM on Tuesday, October 1 at Ethernet World at the Clarion
Congress Hotel in Prague.

RAD customers include operators and service providers such as Bharti Airtel, British
Telecom, CenturyLink, China Mobile, China Telecom, Claro, Deutsche Telekom/T-Mobile,
Embratel, France Telecom/Orange, Hutchison, KDDI, KPN, SingTel, SoftBank, Telefónica,
Telekom Austria, TeliaSonera, Telstra, Telus, Verizon, and Vodafone.

 

 

About RAD

RAD is a global telecom access solutions and products vendor, helping service providers get SDN/NFV access while keeping existing network operations and service assurance. For mobile, business and wholesale service providers, we provide an economical migration path to network edge virtualization. In addition, our Service Assured Access solutions are designed to deliver a competitive edge with complete visibility of network and service performance for greater operational efficiency, as well as timing synchronization for LTE/LTE-A and future 5G deployments. Founded in 1981, RAD has an installed base of more than 15 million units, and works closely with Tier 1 operators and service providers around the globe.

RAD is a member of the $1.3 billion RAD Group of companies, a world leader in communications solutions.

   
 

Dana Kaplan
Content Manager and Marketing Editor

RAD Data Communications
24 Raoul Wallenberg St.
Tel Aviv 69719, Israel
Tel: 972-3-645-8174
Fax: +972-3-6498250
e-mail: dana_k@rad.com

Dr. Yuri Gittik, Head of Strategic Marketing
 
Dr. Yuri Gittik, Head of Strategic Marketing